The increase affects both Starbucks and Seattle's Best Coffee brands and is the company's first price increase on grocery packaged coffee since March 2008.
Given the significant and sustained increase in the price of coffee in the commodities market, we determined we could no longer fully absorb the costs and needed to take action at this time, the company said in a statement.
The Seattle-based coffee company last year raised prices on some drinks in its cafes, but held the line on grocery shelves.
Meanwhile, Kraft Foods
Rival J.M. Smucker Co
We continue to carefully monitor and evaluate green coffee prices and are responding with pricing adjustments that balance our need to run the business effectively while providing maximum value, Starbucks said.
(Reporting by Lisa Baertlein, Phil Wahba in New York and Jessica Wohl in Chicago; Editing by Dave Zimmerman)