The promotional trailer for the Roxy Pro Biarritz 2013 is getting a lot of flak, mostly because people can’t even tell that it’s an ad for a surf contest. Professional surfer Stephanie Gilmore stars in the promo, but it’s impossible to identify her, since practically the only thing shown in the video is her backside.
The clip opens with Gilmore sleeping in bed. She stretches and puts on a white down button up, for seemingly no reason, since she drops it seconds later to take a shower. After getting ready, she walks out with her surfboard and shows off her Roxy apparel, offering a view that emphasizes her derriere.
Finally, at the end of the 1 minute, 47 second clip, she’s shown paddling into the ocean, but her face is never revealed. This has really upset some Roxy fans who took to Roxy's Facebook page to share their discontent with the ad. The point of not showing Gilmore’s face was to pique the curiosity of viewers, and the video even included the “#WhoAmIJustGuess” hashtag, but it didn’t settle well with viewers.
“I am not bothered about sexy commercials, sex sells as do attractive bodies. She's a pro surfer that is what their figure looks like. But I am bothered you 'promote' a world tour surfing event focusing entirely around a woman's butt,” one commenter wrote on Roxy’s Facebook page.
The clothing line issued a statement on its page July 3: "Whether you are athletic, smart, funny, sexy, daring, confident -- we support whatever combination you choose to be,” the statement began. “Women are complex and multi-dimensional. To ignore this fact is to ignore who we truly are. Obviously, there's been much conversation around the video we recently released. We believe all athletes are naturally beautiful, in and out of the water. You certainly don't have to be sexy to be an athlete, & we also believe it's not wrong to be an athlete and to be sexy, if you choose to be. We don't judge one to be better than the other & we don't believe in excluding one for the other.”
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