After releasing a much-talked about teaser last week, Honda unveiled the full Ferris Bueller Super Bowl 2012 commercial on Monday.
The more than two minute long commercial -- set to debut on Feb. 5 -- features Matthew Broderick skipping a day of work to travel around the city in a similar way to Ferris Bueller did in the classic 1980s movie Ferris Bueller's Day Off.
The commercial follows many of the same themes as the movie, but focuses on Broderick driving a Honda-CRV instead of Cameron's father's Ferrari. He takes in a day at an amusement park; scares children at a museum; bets on horses at a racetrack; and of course jumps on a float to sing a song to the crowd.
The commercial was directed by The Hangover director Todd Phillips and is a weighty investment for Honda. It's unclear if Honda plans to run the entire two-and-a-half minute commercial at the Super Bowl, as prices start at $3.5 million per 30 seconds of commercial time.
The commercial has already created a ton of buzz in the product, but it will be interesting to see if it holds up for the actual Super Bowl on Sunday. More and more companies have debuted their commercials ahead of the game, but it's unclear whether it is actually beneficial or not.
The Super Bowl is on Feb. 5 in Indianapolis and features the New York Giants against the New England Patriots. The Super Bowl is one of the most talked about sporting events for all demographics, due to the combination of high quality sports and hyped up commercials.
The Super Bowl will draw in even the most casual of sports fan based solely on the desire to watch the oft-entertaining commercials. Recently companies have tried to utilize social media to create a buzz for their commercials before the Super Bowl even airs.
By releasing a teaser like this one, Honda already has a lot of people talking about the advertisement on Twitter, Facebook, etc. Here are 14 other companies that have already leaked a teaser to the commercial in order to get some early buzz.