Taylor Swift is starring in Keds' fall 2015 campaign. The footwear brand launched its “Ladies First” campaign Tuesday. The brand says it's “redefining the conversation about equality and female empowerment,” a goal the singer has been trumpeting lately. This is not Swift's first major campaign with the brand; she been an ambassador for the kicks since 2013 and has her own capsule collection.

The first ads from the campaign show Swift posing in a chic little black dress with steel gray slip-ons. “There will be moving. There will be shaking,” is the slogan alongside the picture of the “Shake It Off” hitmaker. A few more tag lines of the campaign include “All dressed up and everywhere to go,” and “There’s no such thing as an average girl.” 

Swift is pictured posing in front of works by female artists. They include illustrator Priscilla White, surface artist and pattern designer Kendra Dandy and street artist Paige Smith, who is famous for her Urban Geodes street art series, E! News reported. The singer looks adorable in the picture, sporting a shoulder-length haircut with bangs all over her brows and eyes.

“Ladies First is a celebration of amazing women like Taylor Swift who are blazing new trails every day,” said Chris Lindner, president of Keds. The brand will celebrate its centenary year in 2016 and is shifting focus to speak to today’s millennial woman.

Created in partnership with Kirshenbaum Bond Senecal + Partners, the campaign celebrates the women of 2015,  WWD  reported. The “Ladies First” campaign celebrates the woman who is “a bold, edgy feminist with an eye for artistic street style and a penchant for making her own rules,” said Jonah Bloom, co-president New York, co-chief strategy officer of the company.