TMZ posted a blog yesterday titled The JFK Photo That Could Have Changed History which showed a never-before published photograph with John F. Kennedy frolicking on a boat filled with naked women which the site says the photo could have altered world events. It turns out it was a hoax that TMZ fell for.

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JFK on boat (Credit: TMZ)

In reality, the photo appeared in a story about Playboy's Charter Yacht Party: How to Have a Ball on the Briny with an Able-Bodied Complement of Ship's Belles, according to The Smoking Gun.

The photo was first published in the pages of a 1967 issue of Playboy magazine. The Kennedy lookalike was a paid model, not the dead president.

TMZ was almost sure of the discovery and noted that we believe the photo was taken in the mid-1950s, likely while Kennedy was on a two-week Mediterranean boating trip with his brother Ted and Senator George Smathers.

The site, which gained a lot of trust after it broke the news of Michael Jackson's death, claimed to have consulted with multiple experts, including a forensic photo expert and two unnamed JFK biographers, as it sought to confirm that the late president was once photographed surrounded by a quartet of naked women.

TMZ later did admit to its mistake and ran a short apology and said they received an email from someone, confirming the man in the photo was not John F. Kennedy.

Click here to view the real Playboy photo from the 1967 edition.