BrandZ has published its list of the most valuable global brands in 2011.
The list seeks to separate the brand from the company itself and put a dollar value on it. The most valuable brand on BrandZ’s list is worth $153.3 billion, or almost half the total value of the company’s market cap.
BrandZ uses both consumer research and financial numbers to rank the brands. The process includes “2 million in-depth consumer interviews in 30 countries.”
Here are a few more facts about the brand rankings:
- BrandZ’s Top 100 Most Valuable Global Brands appreciated by 17 percent to an aggregate value of $2.4 trillion in 2011
- Compared to 2008, they have increased $500 billion, “demonstrating the resilience of leading brands and suggesting the economy has shifted from recovery into real growth “
- The insurance sector is the most valuable, driven by large and growing Chinese companies
- 4 of the top 5 brands are in the tech sector
- Among the newcomers on the list, half of them are Chinese brands. Facebook is also among them.