Italian fashion brand, Versace, has created an exclusive line for H&M, dominated by bold colors, patterns and cuts.
Iconic dresses are the focus of the women's collection, while menswear is centered on sharp tailoring. An interesting addition to the new collection is the exclusive homeware pieces, reflecting Versace's influential home designs.
The collection for H&M is the essence of Versace. For the collaboration we've brought back from the archives, as well as from more recent collections, some of the icons of Versace such as the bright prints, the Greek key and daring cuts. I can't wait to see how H&M's wide audience will make these pieces their own, stated Donatella Versace, the brand's Creative Director.
Versace's collection for H&M includes many iconic designs. For women, a classic black silk crepe dress has gold Grecian buttons on its patent straps, while the flow of a floor-length goddess gown is balanced by boning in the bodice. For night-time shine, multi-colour sequin dresses are covered in archival Versace prints, short metallic dresses come in either silver or gold and strong colour shift dresses are embellished with studs in classic Greek motifs.
Versace's collection for H&M is a moment in fashion. It is full of strong pieces that stand out, with colours, prints and cuts that are clean and precise. The women's collection is flattering and full of dresses, while the men's collection is very sophisticated. When I think about Versace I think of iconic items. With this collection for H&M we've got the essence of Versace, stated Margareta van den Bosch, Creative Advisor at H&M.
Versace's men's collection for H&M, on the other hand, is a mix of slick tailoring and pieces of extravagant pattern. Suit jackets and trousers come in either black or pink, while a black tuxedo jacket has metallic tip trims on its pockets and shirts have metallic wing-tips on the collars.
The exclusive line will be available in U.S. stores starting Nov. 19.