Weibo Partnership With Youku Tudou Will Allow Weibo Users To Browse Video Content Directly

  on

It seems that China's tech giants have been busy lately as yet another partnership between two Chinese power players was announced. Youku Tudou, China’s most popular video streaming site, is joining forces with Weibo, China’s microblogging site, to bring users “video pages.” Users will be able to browse Youku Tudou’s enormous content library directly from Weibo, which has become the most popular social media outlet in China.

Liu Dele, the president of Youku Tudou Inc. (NYSE:YOKU), announced the news at the Fortune Global Forum hosted in Chengdu on Thursday, in a panel discussion on the topic of social media platforms, according to Caixin, a leading Chinese financial news portal. Cao Guowei, the president and CEO of Sina (Nasdaq:SINA), which owns Weibo, was also a participant in the panel.

RTR2RDI0 Weibo

Beginning in July, Weibo will establish “video pages” for films, dramas and other videos. Weibo’s 500 million users will be able to browse content on Youku Tudou without leaving Weibo’s website or the Weibo app on mobile devices.

The companies are particularly interested in collaborating in the mobile sector. Currently, 76.5 percent of active Weibo users access the microblogging site from their mobile devices. Youku Tudou boasts more than 170 million mobile video plays daily, according to Caixin.

After acquiring Tudou in 2012, the newly-formed Youku Tudou became China’s largest video streaming site, and the second largest in the world only after Youtube. In April, of the videos shared on Weibo, 63 percent came from Youku Tudou. 

Join the Discussion