Woodbridge ventures into extra dry sparkling wine segment
US based Woodbridge by Robert Mondavi has added another feather to its crown with the launch of its Woodbridge Extra Dry Sparkling Wine range.
The launch follows the success of its sparkling wine collection and is aimed at wine drinkers who enjoy a lightly sweet style of wine.
Robert Mondavi believed that wine was not just for special occasions, said Stefanie Jackel, Director of Marketing for Woodbridge by Robert Mondavi.
The launch of Woodbridge by Robert Mondavi Extra Dry Sparkling coincides with a shift in consumer spending to sparkling wines at a lower price point. At forty percent of the dollar share, premium sparkling is the largest segment in the domestic sparkling wine category, growing at a rate of 7.3 percent over the previous year.
Extra dry accounts for twenty-one percent of the Domestic category, making it the most popular style after Brut.1.
© Copyright IBTimes 2024. All rights reserved.
-
Australia's Great Barrier Reef Struggles To Survive
-
Alexandre De Moraes: Brazil Judge In Feud With Elon Musk
-
Paris 2024 Games Flame To Be Lit In Ancient Olympia
-
How The US Helped Counter Iran's Attack On Israel
-
How The Premier League Title Race Stands With Six Games To Go
-
In Haiti, Political Parties Lash Out At PM Over Council Limbo
-
Police Probe Killer's Targeting Of Women In Sydney Mall Attack
-
In Tehran, Fears Grow Of Potential Iran-Israel War
-
Stretched Valuations, Interest Rate Expectations, Make Stocks Vulnerable To Sell-offs
-
Funding Shortfall Threatens Internet Access For Millions Of Low-Income Americans
