The World Wrestling Entertainment (WWE) remained unchallenged in terms of acquiring the best talent since WCW folded, but the emergence of All Elite Wrestling (AEW) has shaken up pro-wrestling with the talent now possessing options other than WWE.

The WWE continues to be the most sought-after among pro-wrestlers as it is the most post popular among fans, but if they begin losing key stars to rival franchises, they are likely to lose some of their fans as well. AEW has the backing of Tony Khan, a Pakistani-American billionaire, and they are now able to offer hefty contracts to lure the biggest stars.

Chris Jericho was probably their biggest capture after the long-time WWE superstar signed a three-year deal with AEW. It is believed that WWE did not offer him exciting terms and he has since branded the deal with AEW "an NFL-level offer" that blew his mind.

The American pro-wrestler and musician also insisted that AEW despite signing top former WWE stars like Jericho and Cody Rhodes have no intention of challenging the WWE for outright supremacy in terms of becoming the biggest wrestling company. They are simply planning to offer an alternative to the fans, and give them something new.

WWE is said to be ready to double contract offers to superstars getting offers from rival companies like All Elite Wrestling. In this picture, the WWE logo hangs on a wall at a media conference announcing the all-star lineup of WWE WrestleMania XIX at ESPN Zone in Times Square in New York City, March 18, 2003. Mark Mainz/Getty Images

"WWE is the biggest wrestling company in the world – you're not going to beat it! We don't want to beat the WWE. We're not planning on that," Jericho said, as quoted on Wrestling Inc. "That's not the mindset of AEW. The mindset is to provide an option, an alternative for wrestling fans. It's something you haven't seen before and haven't seen in a while."

However, despite that claim from Jericho, the WWE is not taking the new company for granted and are aware that they could lose some of their top stars to the big spending AEW. And according to Wrestling Observer’s Dave Meltzer, via Wrestling News, WWE chairman Vince McMahon is not taking any chances and has decided to hand out improved deals to their current roster.

The report claims that the WWE have instructed their wrestlers that if they can show an offer from a rival company on paper, the WWE is ready to beat the said offer or even double it if the superstar is ready to commit to a new deal on the spot.

McMahon is said to be keen to avoid superstars wanting to jump ship and wants to kill the notion that the wrestlers now have an alternative where they can earn as much as they were or probably more away from the WWE.

Some top WWE superstars like AJ Styles, who has been the face of WWE’s SmackDown Live for more than a year, and the likes of Jeff Hardy and Matt Hardy are coming to the end of their contracts in the next few months. And AEW is certain to be monitoring the situation and WWE will be keen to ensure they do not follow Jericho and jump ship.