The Rolls-Royce Wraith made its North American debut at the 2013 New York Auto Show on Wednesday. Rolls-Royce promises the Wraith will be its most-powerful car in the company's 107-year history.
BMW purchased the Rolls-Royce brand in 1998. Rolls-Royce Motor Cars Ltd. CEO Torsten Muller-Otvos said North America is the company's No. 1 market, with 3,600 Rolls-Royce vehicles sold so far in 2013.
Rolls-Royce revived the Wraith name for its latest model, and, as expected, the vehicle features plenty of style and power.
The Wraith has a twin-turbo V12 engine and 624 Brake horsepower, and the company said it can go from 0 to 62 mph in 4.6 seconds and sports 590 pounds of torque. The Wraith also comes equipped with an 8-speed automatic transmission. Its impressive features include a “satellite-aided transmission” that guides the vehicle's GPS system and helps select the proper gears for making turns, the company said.
The Wraith's exterior has two-tone paint, while its interior is full of subtle touches, emphasizing luxury including supple leather and wood paneling that complement a voice-activated valet service. Perhaps the Wraith's most-unique feature is its roof's leather lining -- 1,340 fiber optic lights woven in create a “starry night” effect. The car also includes plush carpeting.
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Rolls-Royce has said it doesn't plan to enter the mass market since all of its cars are meant to be an experience, like the Wraith.