Toronto-based Kobo has unveiled its $99.99 Kobo Touch e-reader, which will display ads and other offers when not in use.
Kobo Touch with Offers is just like the Kobo Touch eReader but includes valuable offers and sponsored screens in discrete places outside of the reading experience, Kobo said in a statement.
Kobo, which recently agreed to be acquired by Japanese retailer Rakuten for $315 million, couldn't have launched its new e-reader at a better time, when e-readers are expected to be a big hit during this holiday shopping season. Kobo Touch with Offers will start shipping in two to three weeks.
Meanwhile, Kobo's device directly competes with Amazon's Kindle Touch with Special Offers and Barnes and Noble's Nook Simple Touch as all three have a 6-inch screen and come with $99 price point. Kindle Touch with Special Offers is due to ship on Nov. 21.
Let's see how these three e-readers fare against each other:
Kobo Touch With Offers
Kindle Touch With Special Offers
Nook Simple Touch
6-inch Pearl high contrast E Ink display
6-inch 600 x 800 pixel resolution at 167 ppi, 16-level grayscale
6-inch E Ink display 800x600 resolution
114x 165x 10 mm
172x 120 x 10.1 mm
165.1x 127x 11.9 mm
About 185 grams
2GB internal memory; expandable up to 32GB via SD card
4GB internal storage
2GB internal storage; expandable up to 32GB via SD card
Up to 1 month
Up to two months with wireless off
More than 2 months with wireless off
Supported File Formats
Books: EPUB, PDF and MOBI
Images: JPEG, GIF, PNG, BMP and TIFF
Text: TXT, HTML and RTF
Comic Books: CBZ and CBR
Kindle (AZW), TXT, PDF, Audible (Audible Enhanced(AA,AAX)), MP3, unprotected MOBI, PRC natively; HTML, DOC, DOCX, JPEG, GIF, PNG, BMP through conversion
ePub5, PDF, JPG, GIF, PNG, BMP
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