Following the global launch of David Beckham Bodywear for H&M, the 36-year-old Los Angeles Galaxy star celebrated the event with a cocktail with his close friends and family.
Celebrities including Bianca Jagger, Emma Bunton and Jessica Ennis joined David to toast his bodywear range for the occasion.
The collection is reportedly the first in a long-term partnership between David Beckham and H&M that was launched amid thousands of fans of the star.
I am very proud to launch my Bodywear collection for H&M. It was amazing to see the product at the in-store launch after so many months of development and meet with fans. I loved the pop-up gentleman's club, which felt both traditional and brand new. It's the same mix I hope men will find in the Bodywear collection. It was an amazing evening to launch my new collection, Beckham said following the launch of the collection.
Designed by David's in-house team and sold exclusively at H&M in around 40 countries worldwide, this first collection presents the nine key products which will go on to form the core of the range.
At the cocktail party, guests were treated to a unique David Beckham for H&M experience. Live music was provided by the James Pearson Trio, direct from the infamous Ronnie Scotts club, followed by a DJ set by Mani from The Stone Roses and DJ the Queens of Noize.
Take a look at the gala after-launch event in the given slideshow: