It's not the most elegant or intricate of articles in the world. The top heavy bling makes it look a little bulky, but it's sure to win the hearts of many women out there, especially valued at $70 million.
The ring was created by Shawish Geneva, a luxury Swiss jeweler. Carved using lasers, the ring took 1-year to make, according to Shawish's president and CEO Mohamed Shawesh.
We had to do multiple tests with the design, to get the precision of the circle right. Diamonds are made of carbon and molecules that can change, even the color can be altered when attempting to cut it. We had to buy special laser equipment, to cut directly into the diamond. The most important aspect is preserving the integrity of the diamond and of course the most difficult phase is precision cutting an entire stone into a ring, he told Vogue in a 2011 interview.
The company is marketing the ring with the tag line, Eternity is in your hands. A ring made entirely of a faceted diamond has always seemed like a fantasy, it seemed impossible, so we decided to embark on the adventure of creating it. To create the perfect diamond ring is the epitome of art, Shawesh said.
Here's a 360 degree look at the ring: