Amazon.com Inc forecast quarterly revenue and earnings that failed to impress Wall Street, sending shares of the world's largest online retailer down 6 percent.

Amazon joined rival eBay Inc in disappointing investors who had sought an even greater acceleration in earnings growth as consumer confidence picks up.

Amazon estimated operating profit in its second quarter of $220 million to $320 million on revenue of $6.1 billion to $6.7 billion.

Analysts, on average, have been expecting an operating profit of $327.8 million on revenue of $6.43 billion, according to Thomson Reuters I/B/E/S.

The fact that operating income (outlook) has a much lower range to it is the key driver of the downside here after the close, said Scott Tilghman, analyst at Hudson Square Research. The company has a tendency to outperform guidance so I think that's the reason we're not seeing more of a move.

Amazon reported net income for the first quarter of $299 million, or 66 cents per share, up from $177 million, or 41 cents per share, a year earlier. Analysts, on average, had been expecting earnings of 61 cents per share.

Revenue jumped 46 percent to $7.13 billion -- above the $6.87 billion expected by analysts.

Amazon, whose profit surged 71 percent during its holiday quarter, has been on a roll since last year, its sales outpacing both the broader e-commerce and brick-and-mortar retail markets.

Its Kindle electronic reader has kept the company in the limelight, but now faces a market share battle against Apple Inc's recently introduced iPad.

Amazon's media segment, which includes books, has been improving, as it strives to offer the lowest prices against fierce competition from rivals such as Wal-Mart Stores Inc's online unit. That segment rose 26 percent in the first quarter.

Currency exchange rates also boosted revenue, the company said. Revenue rose 47 percent in North America and 45 percent internationally.

Amazon shares fell to $141 in extended trade after closing at $150.09.

(Additional reporting by Phil Wahba, Lisa Baertlein and Dhanya Skariachan; Editing by Michele Gershberg and Richard Chang)