is expected to unveil later this week a version of its Kindle digital eBook reader that has a larger display screen that is better fitted for presentation the presentation newspapers, magazines and textbooks in a more traditional format, according to reports.

The New York Times was first to report a jumbo Kindle arriving as early as this week, citing people briefed on the online retailer's plans.

The newspaper, which is expected to be one of several media outlets involved in the unveiling, believes if eBook readers have larger screens than the 6-inch display on the existing Kindle, it may pose an irresistible proposition to newspaper and magazine publishers who are looking to save millions on the cost of printing and distributing their publications at a time when there business have come under immense financial pressure.

Amazon has since scheduled a press conference in New York City for Wednesday morning at 10:30 a.m. at Pace University in Manhattan.

Some industry analysts have suggested that newspapers, which have been suffering as advertising sales plummet, look to e-readers like the Kindle as a new business model.

However, it is still too early to tell how an e-reader may change people's reading habits over the next few years, but media businesses are scrambling to cover as many possibilities as they can.

Other companies like Plastic Logic, News Corp. and Hearst Corp. are also reportedly working on big-screen e-readers.