AnnaLynne McCord
AnnaLynne McCord shopping the latest fashion and beauty brands on Livby at their launch event in West Hollywood. Michael Bezjian/Getty Images for Livby
AnnaLynne McCord
AnnaLynne McCord shopping the latest fashion and beauty brands on Livby at their launch event in West Hollywood. Michael Bezjian/Getty Images for Livby

Livby, the first curated live-streaming shopping app to discover and purchase the hottest in fashions and accessories, and beauty, home and tech products, celebrated its launch with an exclusive party last Thursday at The Hills Penthouse, a members-only private club in West Hollywood.

Hrush
Celebrity makeup artist Hrush getting ready for her live sale on the Livby app at their launch event. Michael Bezjian/Getty Images for Livby

AnnaLynne McCord hosted a live sale for Smashbox Cosmetics and Wildfox Couture, and Hrush Achemyan hosted a live sale for Anastasia Beverly Hills, in which all proceeds were donated to Together1heart, a nonprofit that empowers women and children victimized by human trafficking and sexualized violence.

 Rachel McCord
AnnaLynne McCord (right) hung out with her sister Rachel McCord at the Livby at their launch event in West Hollywood. Michael Bezjian/Getty Images for Livby

AnnaLynne McCord was pleasantly surprised to see her sister, Rachel McCord, at the event. They laughed when they saw each other as they were wearing very similar outfits.

AnnaLynne McCord
AnnaLynne McCord shows her indoor bike riding skills at the Livby Launch Event featuring live stream shopping. Michael Bezjian/Getty Images for Livby

Hrush shared her makeup tips with guests while “The Vampire Diaries” star Leslie-Anne Huff left her husband at home to check out the app and shop the latest fashion and beauty brands.

Leslie-Anne Huff
Leslie-Anne Huff gets silly at the Livby Launch Event featuring live stream shopping. Michael Bezjian/Getty Images for Livby

Guests including influencers Hannah Stocking and Jena Frumes shopped and received exclusive sales from additional featured fashion, accessory and beauty brands including, Flynn Skye, Logan Hollowell Jewelry and Gladys Tamez Millinery x For Love & Lemons who presold their hat collaboration exclusively on Livby. Attendees enjoyed cocktails and tray-passed appetizers along with sounds by DJ Zen Freeman.

Hannah Stocking, Jena Frumes
Hannah Stocking (left) and Jena Frumes talking fashion & beauty at the Livby Launch Event Featuring Live Stream Shopping. Michael Bezjian/Getty Images for Livby