Apple commemorated the 10th Anniversary of its retail stores on Sunday by launching Apple Store 2.0, matching the high expectations of its customers.

Apple, which takes the personal setup service of its stores very seriously, was expected to introduce its customers to a whole new retail experience called Apple Store 2.0 to commemorate the 10th anniversary of its retails stores. The technology giant did not disappoint its fans.

In a San Francisco Apple store on Stockton Street, the old paper signage, which show product information, has gone. Now Apple is using iPad 2 to share details about products. The smart iPad 2 can provide much more information for customers directly.

Some Apple employees can also be seen using iPad 2 with magnetic Smart Covers and its proprietary in-house communications client known as RetailMe installed. It is expected to replace the iPod Touch, which is the currently being used as point-of-sale wireless payment terminals.