Apple has come under scrutiny after it released a rather insensitive 99-cent application, called Baby Shaker that allows the user to shake a baby in order to keep it from crying.

The game, which features a pencil drawing of a baby and crying sounds that only stop when the handset is shaken, was put into the iTunes store on Wednesday, before being pulled a couple of hours later after media reports began to surface that criticized the company.

In the App, for Baby Shaker, users are presented with a series of baby images. As the baby begins to cry, players are supposed to shake their iPhone's until a pair of X's appear over the baby's eyes, who will then stop crying.

On a plane, on the bus, in a theater. Babies are everywhere you don't want them to be, the description of the game says.

See how long you can endure his or her adorable cries before you have to find a way to put the baby down!

The game has angered parents and health experts.

Not only are they making fun of Shaken Baby Syndrome, but they are actually encouraging it, said Marilyn Barr, founder of the National Center on Shaken Baby Syndrome.

The California-based firm screens every iPhone application in a process that developers say can last weeks or even months.

In the past, iTunes it has rejected applications that involved shoes being thrown at ex-US President Bush and another app that allows users to view clips from TV cartoon series South Park.