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Apple sees only 30,000 iPhone sales in China since debut



13 November 2009 @ 06:10 pm ET

SAN FRANCISCO - Apple Inc, which is expected to ship 11 million iPhones in the quarter, has sold 30,000 units in China since its debut on October 30, according to an analyst note issued on Friday.


Apple sees only 30,000 iPhone sales in China since debut
A mock iPhone is displayed in front of a booth selling new the iPhone 3G in Hong Kong July 11, 2008. The new iPhone is expected to attract hordes of buyers when it goes on sale on Friday in more than 20 countries and regions, helping Apple Inc handily beat its target to sell 10 million of them by the end of 2008. (Reuters Photo / Bobby Yip)
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According to Brian Marshall, analyst at Broadpoint AmTech, the China iPhone ramp will prove to be a catalysts for Apple's continuous growth.

However, Lazard Capital Markets analyst Daniel Amir isn't optimistic about Apple's prospects in China going forward given the phone's high price tag, the note said.

In October, iPhone shipment to China reached 700K units even though sell-through has been much lower largely due to the high price point.  Apple is likely to continue diverting 10 percent of the iPhone build to the Chinese market, as the opportunity for China could be significant to future growth.

"Overall, in our opinion, the high price point remains a barrier for further iPhone adoption and the current run rate is below expectations," Amir said.

Despite the relatively low performance in China, iPhone sales in the UK turned better than expected. Orange UK on Tuesday started selling iPhone in the country with the first-day sales of 30,000 units.

According to Marshall, the global iPhone ramp is in early innings with the iPhone now available in 80 more countries. Though Apple hasn't seen significant in China, it may boost sales by ending its exclusivity.

This article is copyrighted by International Business Times.

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Comments
1.
Nov 14, 2009 7:09am

150,000 pre sold iphones never mentioned ... this is a simple fact - another example of half witted reporting, that is nothing more than re-reporting with no insight or research
2.
Nov 14, 2009 7:33am

Neither does the moron address the fact that the Chinese have already bought about 4 million iPhones through grey-market imports, unlocked. Analysts? Give me a break. They couldn't tell the difference between a good steak and horse manure - they'd just say they're both the same colour, ergo they must be the same. The author of this story is equally negligent in not pointing out that the iPhone is actually one of the most - if not the most - successful and popular smartphone in China already, thanks to all the grey unlocked imports. Crap data in, crap data out: the sad truth of modern journalism - sorry, I mean blogging.
3.
Nov 14, 2009 9:09am

What Apple currently sells in China is an iPhone in name only. Once the WiFi capability is amputated from an iPhone you are left with just another nice cellphone. Apple has decided to sell such a contraption in China purely on strategic consideration.
4.
Nov 14, 2009 10:05am

grey phones do not provide as much profit, so the author is correct to be concerned about limited sales. Though be careful about analysts, they use media as a forum to only help themselves and sometimes their clients. Me, Im a MOT buyer, the droid is simply a better phone. And actual digital analysis reports first week sales at 250,000 units not 100,000. This will be pushed next week and a bounce will occur in MOT. Man, I'm gonna clean house next week on this.
5.
Nov 14, 2009 10:53am

there is this little matter of China Apps that is about to EXPLODE - and of course, ITunes in china, and IHalo effect in china ... and enterprise in china ..... you get the idea - virtually everything about this article is shortsighted and would garner a C- in a high school business class for its astounding simple mindedness, and shortsightedness ....such is current business reporting
6.
Nov 14, 2009 12:19pm

This reporter does not mention that the current iPhone sold in China is stripped of it's WiFi capability. It is well known that the Chinese government has changed their mind regarding such as restriction but by that time Apple had already shipped the altered iPhones. If I was living in China and in the market for an iPhone I would wait a few extra months for the arrival of the fully functional iPhone inclusive of WiFi. It is amazing how manipulative analyst's can be. I suspect it is also a case of a need to impress and justifying their existence to their clients by spewing out half truths.
7.
Nov 14, 2009 2:11pm

Hey "its about profit," you said: "grey phones do not provide as much profit, so the author is correct to be concerned about limited sales." You are dead wrong. "Grey" phones provide more profit for Apple. They are bought in the US predominantly, in US Dollars, direct from Apple Stores at full retail value before being shipped unlocked to be sold as grey market imports so, in fact, Apple makes more profit from a phone sold in this manner than from a phone sold through a carrier partner or retail partner. Plus, you have to consider that there are - whether grey, white or black market imports - 4 million Chinese iPhone users now. What do you think they'll be doing when they choose their next phone? The most obvious uphgrade path is to a new iPhone. Apple has an installed user base eager to upgrade the moment it releases its next model. You have to think outside the box. Stuff the analysts, and stuff tech journalists who can't be bothered to do either their own due diligence, big picture thinking, or basic math. Apple's iPhone is already huge in China, and has been for years.
8.
Nov 14, 2009 8:02pm

Get your facts right. Basic accountancy :-) It is about profits and if the iphones are bought in US and sold to China then they have been accounted in US sales figures. So you can say that iphones US sales figures are inflated because iphones are actually being sold to China :-)
9.
Nov 15, 2009 6:17am

Does it matter whether they're sold in the US or in China? I don't care where they're accounted for as having been sold... iPhone sales growth is off the charts, and there a re 3-4M of them in China. That's the basic "fact." Pluck your head out of the sand and see the big picture.
10.
Nov 16, 2009 5:04am

World biggest cellphone makets and 30 000 sold iphones - BUAHAHAHHAHA -

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