To bring in the holiday season, Ben & Jerry's unveiled their new flavor, Schweddy Balls, on Thursday inspired by a Saturday Night Live (SNL) classic skit.

We've always been a company that has had a sense of humor, he said. Sometimes, he said, they spend time discussing serious business and other times we just do fun, said Sean Greenwood, Ben & Jerry's spokesman.

Available in both pints and Scoop Shops, this flavor is made with Fair Trade ice cream.

This is just plain silly, he said. And it tastes pretty good.

The flavor is made up of vanilla ice cream with a hint of rum and is loaded with fudge covered rum balls and milk chocolate malt balls, as explained on the ice cream maker's website.

To celebrate the talented writers, crew and actors behind arguably television's funniest television program, today, Ben & Jerry's launched its newest limited-batch flavor, Schweddy Balls, the company said in a statement.

National Public Radio (NPR) reported in June, in case you don't get the reference, the skit is a hilarious commentary on NPR's, um, uniquely soothing sound.

The flavor will be available for a limited time in about 30 percent of stores that carry Ben & Jerry's ice cream.

Actor Alec Baldwin plays Pete Schweddy, a guest on a fake NPR show called Delicious Dish.

The latest flavor is not only available for laughs but can be purchased at supermarkets nationwide.

Would you buy an ice cream called Schweddy Balls? More to the point, would you eat it?

Watch SNL Schweddy Balls Skit Below: