Before “Lemonade,” Beyoncé had fans “drinkin’ watermelon” and she’s getting ready to do it again. The undisputed queen of hip-hop has made a name for herself in music, fashion and film, and now she’s preparing to dive into the pressed juice biz, helping to quench the thirst of the masses.
Beyoncé is said to be lending her entrepreneurial skills — as well as her finances — to a brand called WTRMLN WTR. What makes a fashion-forward 10-time Grammy winner want to help hock artisanal juice? Queen Bey says she decided to invest in this particular brand because of its focus on “clean, natural hydration” — you know she doesn’t maintain that killer body by drinking sugar-filled garbage.
“This is more than an investment in a brand; it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet,” Beyoncé said.
— Morgan Oliveira (@morganoliveira1) May 3, 2016
Fitness is big in Beyoncé’s world. Not only is she total #BodyGoals, but she recently launched a line of fitness gear -- including bodysuits, leggings, running shorts, slide-on sandals, sports bras and more -- that's totally to die for. Photos for the line, which was released at Top Shop and Nordstrom on April 14, hit the web March 31. In addition to releasing preview photos, Beyoncé shared a video explaining the name of her line — Ivy Park — to fans.
— Topshop (@Topshop) March 31, 2016
News of Beyonce’s latest business venture comes just under a week after she and her team set out on the “Formation” World Tour. She played her first of several shows on April 27 in Miami and plans to continue touring through the summer. Tickets for the tour went on sale in February with most shows selling out in just minutes. Some venues do still appear to have open seats, though the price of those seats varies. Fans looking to score tickets to Beyonce’s remaining shows are being urged to check out authorized resellers like Ticketmaster.