Billboard is in some hot water Friday morning after tweeting a photo of Kim Kardashian West and Kanye West’s daughter, North West. Twitter users are calling the outlet’s caption of the 2 year old “disgusting” and “trash.”

At 8 a.m. on Friday Billboard shared the following tweet:

The photo caption states, “the apple doesn’t fall far from the tree …” Followers of the outlet are calling the text “indecent” for “insinuating anything sexual.” Readers immediately began to comment on the post, demanding that Billboard delete the tweet.

What’s further disturbing is that the link to the article accompanying the tweet is about Kim and Kanye's young daughter telling paparazzi not to take photos.  A video embedded in the story features North West being brought to dance class when she relays the message to the photographers: “I said no pictures.”

Based on Kanye West’s history with the paparazzi – like his run in with one paparazzi member in July 2013 at Los Angeles International airport – a photo caption about North West’s desire for no photos makes sense. However, people are upset about the outlet's decision to use an image of the child licking a lollipop along with the caption that Billboard chose.

Check out the tweets below:

Billboard has since removed the tweet and issued a statement: