Bud Light's “remove ‘no’ from your vocabulary for the night” slogan created an instant backlash on social media where it was seen as promoting rape culture language, prompting the beer company to apologize Tuesday on its website. Vice President Alexander Lambrecht said the message was supposed to be fun but apparently "missed the mark."

“The Bud Light Up for Whatever campaign, now in its second year, has inspired millions of consumers to engage with our brand in a positive and light-hearted way,” Lambrecht said. “In this spirit, we created more than 140 different scroll messages intended to encourage spontaneous fun. It’s clear that this message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behavior.”

The story went viral Tuesday after Reddit user GhosX9 posted a photo of the slogan. “What the f--- Bud Light?!?! Not cool man,” the post read. It soon garnered more than 3,500 up votes and attracted hundreds of comments.

Twitter users soon found out about the offensive slogan and there was an instant backlash. Some simply commented it was obviously a poor decision and others said the slogan promoted rape culture language. Some of their posts have been listed below:

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