For fans who didn’t think Chipotle Mexican Grill could get any better than it already is, you were wrong. The Mexican food giant revealed it has joined forces with Postmates, an app-based food delivery service, Nation’s Restaurant News reported Wednesday. Now, they will deliver to 67 cities in 14 states.
Customers can order burritos and other menu items online as soon as Friday through an app on Apple Watch, NRN reported.
There is a catch, unfortunately. Guests who want the convenience of having a burrito delivered to their front step will have to pay a price -- an extremely high price. Jason Del Rey at Re/code said there was a $12 surcharge, Business Insider wrote. "I just tried to order an $8 Chipotle burrito from Postmates and was told it would cost $20 with delivery and service fees," Del Rey, who is based in New York City, said.
It the past, third parties tried to deliver for Chipotle, but the company wasn’t interested. “We weren’t sure whether the quality was going to be sufficient or whether they were following our rules,” Mark Crumpacker, Chipotle’s chief creative and development officer, told NRN.
Chipotle is also exploring new payment options, like Apple Pay on the iOS app and possibly Google Wallet through the Android app.
The fast-food chain already has an online ordering app, which saw a 6.6 percent increase in sales in the first quarter. It was an all-time high for the company, and it plans to grow that number to 10 percent with the help of payment apps. “We think we have a lot of room to do a better job,” Jack Hartung, Chipotle’s chief financial officer, said about online ordering.
Many Twitter users were thrilled to hear Chipotle would deliver, and took to the social media platform to share their delight. Some of their comments have been posted below:
it's a monumental day when chipotle announces that they're starting a delivery service
— Megan Lee (@meganlee0808) April 23, 2015
— Denial Clayster (@Clayster) April 23, 2015
I haven't tweeted in a couple days but this is worth it: Chipotle delivery. Dreams do come true children
— Frosty (@xiFrost21) April 23, 2015
And, just for fun, how can anyone talk about Chipotle and not watch the “Chipotle is my life” video:
And the one of tiny hamsters eating tiny burritos:
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