A Florida-based company is offering a new service called iColors for the iPhone. The company called SmartPhone Clinic says it can take a normal Black iPhone 4 sold by Apple and after 30 minutes of reconstructive surgery they can convert it Red, Blue, Pink or even the White iPhone 4.

Starting this week, the company is taking pre-orders for the new service. The SmartPhone Clinic will offer a DIY kit for $189.99 or the iColors conversion for $229.99, which includes parts and labor.

According to the company, it's not a case or sticker you attach to the iPhone but the actual glass that is colored.

Apple delayed its release of the white iPhone 4, with new rumors for it to be released in February based on Best Buy inventory logs.

Bryan Quintanilla and Tony Robino, 22-year-old entrepreneurs, opened the SmartPhone Clinic only four months ago for repairing broken smart phones.

“Business has been so well that they are opening another location in Palm Beach County in March and soon after expanding to San Antonio, TX. Our goal is to be a one-stop-shop for smart devices and open The SmartPhone Clinic in every major market by 2013,” says Robino.