According to the official web site, I-Doser is a brainwave synchronizer that emulates the use of prescription drug. The site sells iDoses that range from a price of $US2.75 for a standard heroin track to a price of $US199 for the Gates of Hades that comes with an enticing combo of Smoke and torment. Weeping and gnashing of teeth. Destruction.
Although there is very little scientific proof to back up the claims of the effects that mirror real drugs through the use of binaural audio beats, a number of schools in the US have already called for a ban in the use of iPods and phones to prevent their access to the site.
In Australia, while national and NSW education authorities have not yet heard of any reports of teenagers downloading digital drugs, drug abuse specialists stated that it is only a matter of time, before the trend starts here.
Paul Dillon, founder of Drug and Alcohol Research and Training Australia said there is a seeping of drug culture into the youth market where people are using it to make quick money.
He said, That is a very sad part of this that they are targeting the group most vulnerable - the young who see this as being a cool thing to do.
Drug abuse specialists are not so much bothered by the content of the audio downloads as much as the underlying drug culture they are encouraging in young impressionable teenagers.
The iDose web site also offers its subscribers the opportunity to be a dose dealer by selling their own downloads to their group of friends.Kids are being exposed to the world of drug, its lingo and images of pills at such an early age.
Dillon said, The earlier you find yourself in that culture the more problems you are likely to have in the future.
Droning binaural audio sounds of the alpha and delta waves have been historically used for the purpose of meditation and relaxation. The scientific community simply likens it to the relaxing effect that calm soothing music offers.
Even the idoser site does not support all of the claims that their sounds might actually produce any real effect.
According to a neuroscientist at McGill University in Montreal, Daniel Levitin who focuses on the effect music has on the brain, there was no way binaural audio sounds to mirror the effects of drugs.
Much like the way our neural chemistry is affected by looking at sunsets or puppies, Dr Levitin said our brains are constantly interacting with our external surroundings, and not just when high.