Despite the objection of many New Yorkers, Donald Trump’s name is plastered on apartment buildings, hotels and skyscrapers all over the city. However, the Republican presidential front-runner’s name has been removed from at least one spot: a tombstone that turned turned up in Central Park over the weekend.
A mock headstone bearing Trump’s name was removed by the New York City Parks Department Monday morning, according to WNBC. The tombstone appeared neatly placed on a lawn in Central Park sometime over the weekend. The parody grave marker listed his date of birth — oddly, if accurately, no date of death was listed — as well as the epitaph “Made America Hate Again,” a riff on the candidate’s campaign slogan “Make America Great Again.” It is not clear exactly when the tombstone was placed in the park and thus far, no one has come forward to claim responsibility for the apparent joke.
— Eyewitness News (@ABC7NY) March 28, 2016
While in this case Trump’s name was hijacked by a prankster inside Central Park, the real estate mogul has made a fortune appropriating Central Park’s own name. In December, local TV news outlet NY1 reported that Trump has been cashing in for years on a haul of trademarks on the park’s name he started filing for back in 1991. Trump has the exclusive rights to brand myriad sellable goods, from pencil boxes, furniture and chandeliers to trash cans, with the “Central Park” name. The city failed to act to preserve the rights to license the name, as it later did with properties such as the New York Police Department and Fire Department.
Trump’s personal brand is not doing too shabby, either. The businessman is inching closer to locking up the Republican nomination for president. He leads in the delegate count with 739. Texas Sen. Ted Cruz is a distant second with 465 delegates, followed by Ohio Gov. John Kasich with 143 delegates. On April 5, 42 delegates will be at stake in the Wisconsin Republican primary.