He's known for his pursed expression, magnificent comb-over, hosting the "The Apprentice," and fierce Twitter battles with Rosie O'Donnell. But that resume is apparently not enough for real-estate mogul Donald Trump. Last week Trump announced he was launching a presidential exploratory committee, and on Tuesday he launched Empire, the second Donald Trump fragrance by Parlux.

Empire, according to Parlux's press release, is "[f]or those who aspire to create their own empire through personal achievement" and features "bold notes of peppermint, spicy chai, and a hint of juicy apple."

In addition to unleashing a new scent, Trump unleashed some salvos against Sen. Ted Cruz, R-Texas, who announced his bid for the presidency on Monday. In an interview with My Fox NY Monday, Trump discussed what he sees as the challenges Cruz faces, primarily that he was born in Canada. "[Y]ou’re supposed to be born in this country," he said, "so I just don’t know how the courts would rule on it. But it’s an additional hurdle that he has that no one else seems to have.” Legal experts, according to Bloomberg, believe that Cruz meets the constitutional requirement of citizenship, as his mother was born in the United States.

Trump told the Union Leader that politicians were "all talk and no action," and that he was "the only one who can make America truly great again!" Or perhaps -- make America smell truly great again.

Screen shot 2015-03-24 at 12 Parlux and Donald Trump have launched his second fragrance, Empire. Photo: Parlux