Draft Biden, the 2016 super PAC drumming up support for U.S. Vice President Joe Biden to enter the presidential race, released a new ad on YouTube Tuesday that will run on television before the first Democratic debate hosted by CNN. The vice president is not scheduled to participate in the Las Vegas with a field of candidates that includes front-runner Hillary Clinton and Vermont Sen. Bernie Sanders, among others.
The ad, titled “Never Quit,” is part of a $250,000 national cable ad buy, ABC News reported. The super PAC pulled its last ad about Biden's experience with personal tragedy after an aide to the vice president requested it. "Nobody has more respect for the vice president and his family than we do," Josh Alcorn, senior adviser to Draft Biden, said. "Obviously, we will honor his wishes," he said.
The new ad is a black and white photo essay of seemingly middle- and working-class Americans solemnly going about their everyday lives, along with images of Biden standing with and meeting various people on their jobs. There is also a photo of the vice president speaking to the 2012 Democratic National Convention in Charlotte, North Carolina.
Similar to the first ad released by the super PAC, the clip features excerpts from Biden’s speeches. Tuesday’s ad includes remarks from the DNC speech, according to a White House transcript:
"We had a pretty good idea what all those families, all you Americans in trouble, were going through -- in part because our own families had gone through similar struggles…
When I was a young kid, in third grade, I remember my dad coming up the stairs in my Grandpop’s house where we were living, sitting at the end of my bed and saying, Joey, I’m going to have to leave for a while, go down to Wilmington, Delaware, with Uncle Frank. There are good jobs down there, honey. In a little while I’ll be able to send for you and mom and Jimmy and Val, and everything is going to be fine.
For the rest of our lives -- my sister and my brothers -- for the rest of our life, my dad never failed to remind us that a job is about a lot more than a paycheck. It’s about your dignity. (Applause.) It’s about respect. It’s about your place in the community. (Applause.) It’s about being able to look your child in the eye and say, honey, it’s going to be okay, and mean it and know it’s true…
You never quit on America, and you deserve a President who will never quit on you!"
The super PAC last Wednesday released an ad of Biden talking about the personal losses he endured early in his political career. That emotional clip, titled “My Redemption,” featured Biden speaking about how he coped with the death of his first wife, Neilia, and 1-year-old daughter Naomi in a 1972 car crash. His late son, Beau, and another son Hunter, also were injured in the crash.
An aide to the vice president expressed Biden's desire for the ad not to run on television, saying it tread on "sacred ground," according to ABC News. The clip was still available Tuesday on YouTube.