NEW YORK - Shares of Electronic Arts Inc jumped more than 4 percent to $19.36 on Wednesday on unsubstantiated talk that Microsoft Corp might be interested in buying the video game publisher, traders said.

There's talk that Microsoft might be interested in acquiring Electronic Arts. It's unsubstantiated chatter, but it's out there, said Frederic Ruffy, options strategist at in New York.

A London-based trader also cited similar talk as making rounds in Europe. Microsoft shares were up 0.9 percent at $26 on Nasdaq. (Reporting by Ellis Mnyandu; Editing by Theodore d'Afflisio)