Talk show host Ellen DeGeneres has created a kidswear line for the Gap. The American comedienne has teamed up with the retailer to create a line of children’s clothing in collaboration with her lifestyle company ED. The campaign aims to celebrate the things that make people different.
The black-and-white campaign images star a group of girls, including a professional skateboarder, drummer and an entrepreneur; one 9-year-old is even an engineer of prosthetic hands. The bunch strike fun poses, with Ellen joining in for some of the shots. The star admitted that she hoped kids would find her designs fun, and that they would be popular enough to "break the Internet."
“Gap has always encouraged people to be themselves, and I love that they have the same values that I have: to be true to who you are and to wear cute pants,” she said in a recent interview with Vogue. DeGeneres added that nothing makes a person feel better than being able to celebrate your individuality and uniqueness. Besides, she said shining a light on real girls doing incredible things would motivate others to the same, and the world would become a better place.
The Gap is donating a percentage of proceeds from the GapKids x ED collection to charities around the world, Hello reported. The campaign encourages girls to take selfies in their favorite items from the new collection, and share them on social media with empowering words. Ellen said kids love selfies -- in fact, she admitted that even she likes to take them when she is wearing a cute outfit -- so she thinks the campaign will be a hit.
The 57-year-old said it was important to teach boys at a young age to respect girls and their ideas. DeGeneres explained it was like how R&B singer Aretha Franklin made “Respect” famous in 1967, making it her signature song of a strong, confident woman who demands respect from her man. The host added that they also have some amazing boys’ clothes in the collection, as they believe in “equal opportunity cuteness.”
The campaign helps girls to find their own voice. The collection features graphic prints including lightning bolts, to represent power, and a speech bubble, to allow girls to find words of encouragement. It will be available on Gap.co.uk and in all GapKids stores in the U.K. from Aug. 17.