The Brooklyn-based stand-up is no stranger to social media, as he is active on several platforms, including YouTube, where he has promoted himself and other comedians in the past. This is, however, the first time he will work outside of shows like “Comedy Central Presents” and other stand-up TV series.
“You wanna’ know how you can help promote the special?” the absurdist comedian asks in the video. "Obviously you can post about it on facebook, you can tweet about it, there's a lot of unconventional things you can do.”
Mirman goes on to suggest ridiculous ways to promote his special: “For instance, write it down on a piece of paper, put it in a sock, and throw it out the window.” If that doesn’t work, the star of Comedy Central’s latest special says you could “Write down the information on your balls and go outside and put it in a cop's hand.”
The hipster comedian also had an idea involving grapes and orphisms that went a little too far for print.
Mirman has also been promoting the event with his Twitter account @EugeneMirman, which boasts almost 245,000 followers. His promotional tweets have been more straightforward than his video. Some of them read:
"Tonight at midnight watch my new one-hour @comedycentral special, Eugene Mirman: An Evening of Comedy In a Fake Underground Laboratory!
-- Eugene Mirman (@EugeneMirman) December 14, 2012
--"Tonight at midnight watch my new one-hour @ComedyCentral special, Eugene Mirman: An Evening of Comedy In a Fake Underground Laboratory!" Mirman tweeted.
According to Mirman’s bio on Comedy Central’s website, he was named Best New york City Comedian by the Village voice, and he was named on the “50 Funniest” list by TimeOut New York and was called one fo the 10 best comedians of the last decade by Paste Magazine. He has released three albums, the last two on Sub Pop records, along with his mock self-help book “The Will To Whatevs.”
Some of the material that earned Mirman acclaim involves his Russian immigrant parents, being educated in special ed classes, and various letters he writes to state officials or inanimate objects.