High-end luxury brand Fabergé is all set to unveil a second campaign for spring aimed at a younger gilded audience.
The new campaign will be the second after its debut advert last month and has been shot by renowned photographer, Mario Testino.
Targeting a whole new generation, the campaign features Josh Fabergé, the great-great grandson of the Russian royal jeweler Peter Carl Fabergé. It will also feature his cousin Melanie de Pouqueville, and their friends Nina and Sophia Flohr; both of whom are daughters of the brand's creative and managing director Katharina Flohr.
In a statement, the brand mentioned that the idea behind the campaign was to capture the spirit and personality of youth by shooting real young people interacting with their friends.
We wanted to celebrate la jeunesse doree (gilded youth) with this campaign and make Fabergé relevant to a younger audience, Forbes quoted Katharina Flohr saying. We invited Josh and his friends to discover Fabergé for themselves, engaging with the jewelry, mixing it up and layering the pendants however they like. The result is a compelling image that tells the story of a new generation reinterpreting Fabergé for their contemporaries.
The campaign image shows the models adorning different types of Fabergé egg-shaped pendants. Shot in black and white, the image has been taken at the private Savile Club in Mayfair. The campaign is quite different from the debut image photographed by Testino, which shows the Lithuanian model Beegee Margenyte wearing Fabergé's higher-end jewelry.