“Facebook for Feature Phones”, Facebook blogged about its extension of the mobile arena by including a mobile application for those who don’t have smartphones.
Its plan to embrace feature phones is smart one, with 250 million active users accessing Facebook from mobile phone in the world.
The new feature includes lightweight news feed, an inbox for your Facebook messages and a way to upload and share photos directly from your phone.
The app can be downloaded from m.facebook.com or mobile app stores like GetJar, Appia, and Mobile Weaver.
However, Facebook faces a limitation with feature phone and that is most customers don’t typically pay for the data on those platform.
Facebook acknowledges it in its blog post announcing the new app and said that it will pay for the first 90 days worth of data the app uses.
It partnered with a host of carriers around the world to offer the 90 days free service. However, US is not one of the countries that agreed to a free trial.