Apple held an employee-only memorial service for Steve Jobs on Wednesday at its Californian headquarters.
On Wednesday, at Infinite Loop in Cupertino campus, California, Apple employees gathered for the memorial service for the company's late co-founder Steve Jobs. In the Apple website, a photo of CEO Tim Cook speaking to Apple employees was posted without providing further details.
Coldplay and Norah Jones performed at the service. However it was a recording of Jobs that brought the house down.
In the recording, the company's former CEO was reciting the lines of its famous ''Think Different'' commercial, which was created in 1997 soon after he returned to lead the company.
The commercial lines ran: Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignoring them. It was accompanied by video clips of famous luminaries such as Albert Einstein, Bob Dylan, Muhammad Ali and Martin Luther King, Jr.
When Jobs' voice was filling the quad in the Infinite Loop and surrounding the crowds of employees gathering there, Suddenly you could hear everyone in the place trying to hold back tears; it was the best moment of the day, said one employee.
According to Cook, it was Jobs who wrote the lines of the commercial. However, in the commercial the lines were read by another man. Jobs didn't want his voice to be used in the commercial because he didn't want people to think Apple was just his company.
During the service, Coldplay performed four songs, including Fix You. Tears stream down your face ... and I will try to fix you, the group sings in that tune.
It was so fitting for a memorial, one employee commented. That was very sweet.
The service presented a chance for the employees to remember Steve Jobs. It was broadcast to the staff at distant offices and Apple stores all across the world. Apple closed the stores for three hours so employees could watch the service. At some stores, some employees used white sheets to block the view from outside. At the end of the memorial service, employees said Chris Martin, Coldplay front man, told everyone to get back to work because that's what Steve Jobs would have wanted.
Several days ago, Cook informed employees about the event in an email, saying Apple wanted to take time to remember the incredible things Steve achieved in his life and the many ways he made our world a better place.
Wednesday's service follows a memorial at Stanford Memorial Church in Stanford University last Sunday that was held for friends and family of Jobs. That service reportedly brought out tech figures including Oracle chief Larry Ellison and Microsoft chairman Bill Gates, as well as politicians including former president Bill Clinton. U2 frontman Bono and Joan Baez performed at that service.