Following the Season 5 finale cliffhanger on HBO’s “Game of Thrones,” the question on everyone’s minds seems to be: What happened to Jon Snow? Now, thanks to some merchandising from the network, fans believe that they’ve finally got their answer. 

[SPOILER ALERT: This article will discuss the Season 5 finale of “Game of Thrones.”]

Jon Snow (Kit Harington) was stabbed several times by a mutinous band of Night’s Watch members as a response to his decision to bring Wildlings into Castle Black to save them from the White Walkers. It’s sad, but it’s true, and fans are all living in the wake of that shocking final moment. Unlike the loss of Tywin Lannister (Charles Dance), Robb Stark (Richard Madden) or even Ned Stark (Sean Bean), the likelihood that Snow is gone for good just doesn’t seem plausible to the general population of “Game of Thrones” fans. As a result, many are constantly looking for clues that the hero is alive and well.

The latest such clue, according to Pedestrian, has to do with a promotional campaign from HBO to sell some of its “Thrones” merchandise. Over the weekend, the network announced its “Honour The Fallen: The Memoriam Collection,” in which toys and merchandise from characters that have died on the show became available for a discounted purchase. Conspicuously left off of the list of fallen characters was Jon Snow. This prompted many to speculate that the Lord Commander of the Night’s Watch is alive and...well? 

Unfortunately, Vanity Fair put a bit of cold water on that theory noting that other Season 5 casualties like Shireen (Kerry Ingram), Barristan Selmy (Ian McElhinney), Mance Rayder (Ciaran Hinds) and Maester Aemon (Peter Vaughan) are missing as well. However, it’s not exactly a blanket rule that Season 5 deaths were left out of the sale as some Stannis Baratheon (Stephen Dillane) merchandise is included in the “Honour The Fallen” collection - and he's dead for sure

The toy collection alone is hardly evidence that Harington will reprise his role as Jon Snow as early as Season 6. In fact, the most damning evidence that the stabbing was just a misdirect came from a report by the “Game of Thrones” news site Watches on the Wall. The outlet managed to snag some paparazzi shots of the 28-year-old actor arriving in Belfast, which happens to be one of the show’s filming location. 

So, while toys alone aren’t enough to confirm that Jon Snow is still a key player in the series, The evidence continues to pile up that HBO and “A Song of Ice and Fire” author George R.R. Martin are playing a bit of a game with the fans. After all, as Time points out, Martin once said: “If there’s one thing we know in ‘A Song of Ice and Fire’ is that death is not necessarily permanent.”