World's leading hotel group Hilton Hotels & Resorts has been named as the top hotel brand in Asia for the year 2010 for the second consecutive year by global research company Taylor Nelson Sofres (TNS), in conjunction with one of the region's leading media, marketing and advertising publications, Media. This is the second consecutive year Hilton clinched the title since the study's Travel & Leisure category was introduced in 2009.

The results were based on a customer survey of more than 3,300 people across 10 countries including Australia, China, India, Japan, South Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand.

Hilton currently has 47 properties in Asia and more than 530 properties worldwide. Hilton Beijing Capital Airport, China's first luxury airport hotel, opened in July and the brand's 33 is gearing up with Hilton Hongqiao Shanghai (China), Hilton Pattaya (Thailand), Hilton Chennai Guindy (India) scheduled to open during the next two months.