While it’s passé to rock a yellow Livestrong bracelet, Lokai is all the rage. Though people can normally purchase a “classic” bracelet, consumers can help show their support for wildlife with the purchase of a limited-edition wildlife bracelet from Lokai.
Unlike the clear bracelet Lokai always has available, the wildlife bracelet has a camouflage design. It also won’t last forever, so don’t dillydally. From now until July 28, 2015, Lokai will donate one dollar to the World Wildlife Fund for each bracelet that's sold.
“We are excited to announce the launch of our second limited-edition Lokai in support of the World Wildlife Fund to help further their mission to conserve nature and reduce the most pressing threats to the diversity of life on Earth,” Lokai said in statement.
— livelokai (@livelokai) June 16, 2015
Click here to purchase your wildlife bracelet on the official Lokai website.
Before the wildlife bracelet, Lokai created a blue limited-edition bracelet for World Water Day. It can no longer be purchased, so sorry to those who might be interested.
Other than charitable donations, what makes Lokai special is the company's mission statement. “Life is full of joy and sadness, and we can all relate to its highs and lows. I hope that Lokai will remind you to stay balanced and centered along your journey,” founder Steven Izen said.
The idea is that sometimes you’re up and sometimes you’re down. The black bead is filled with mud from the Dead Sea, a low point, to remind people to feel hopeful. The white bead is filled with water from Mount Everest, a high point, to remind people to stay humble.
— livelokai (@livelokai) June 17, 2015
Some Twitter users weren’t convinced that the beads were actually filled with water and mud and even cut them open. Turns out, Lokai wasn’t lying.
Lokai is even popular among celebrities. Stars like Zoe Saldana, Emma Roberts, Bella Thorne, Justin Bieber, Kylie Jenner, Kourtney Kardashian, Christina Perri, Victoria Justice and Ashley Greene reportedly have all been spotted with the bracelet.
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