Huawei Technologies Co. is all set to sell in the UK its own mobile handsets, which will run on Google's (GOOG) Android operating system.
In an interview with Bloomberg, Mark Mitchinson, Huawei’s executive vice president for the UK, said that the company will introduce the blaze device early next month, targeting a market share of 4 percent to 5 percent within a year.
Mitchinson said that the company will establish the Huawei brand from scratch, following in the footstep of HTC by moving from white label devices into its own branded handset.
The networking and telecommunication equipment company is selling a number of smartphones either under its own brand, like the Huawei Ideos U8800 or the X6 Ideos U9000 or through mobile phone operators.
The new handset will compete with low cost smartphones, retailing at around £100.
Huawei aims to boost its handset sales to $20 billion in five years, from $6 billion this year, the company had said in April. Huawei reported revenue of about $29 billion last year.
About 65 percent of its revenue came from its sales outside of China, which probably pushed the company to make its first mobile network deal in Europe.