Some kids in Connecticut aren’t allowed to go into school and say, “Mike, Mike, Mike, Mike, Mike -- guess what day it is?” Middle-school teachers in the town of Vernon have essentially banned Geico’s “Hump Day” commercial, Hartford-based WFSB reported.
“Everybody’s walking around in the hallways and saying it’s hump day in that weird voice,” Brooke Lewis, a Vernon Center Middle School student told the television station. The “Hump Day” commercial video on YouTube has accrued more than 15 million page views since the Geico unit of Berkshire Hathaway Inc. (NYSE:BRK.A) published it May 22, and it is arguably one of the more memorable commercials in recent media history.
The commercial begins with a camel walking around the office and asking different staff members the day of the week. Everyone pretty much ignores him until one of them finally obliges him and says it’s Wednesday. That’s when the camel gets really excited and begins to shout, “Hump Day!”
The primary reason quoting the “Hump Day” commercial has been banned for some at the school is that pupils there repeated it so much that it became disruptive, Vernon Public Schools Superintendent Mary P. Conway told WFSB. And students said it wasn’t just on Wednesday that sixth-graders quoted the phrase -- it was every day. “Sometimes it’s the counting down to when it is,” Lewis said.
Although the ban might appear a little absurd to some, parents are generally comfortable with the new rule. “OK, that’s getting out of hand,” Mick Ruggiero told the TV station. “Just keep it to Wednesdays and we’ll be all right.” He added: “I think it’s all kind of silly. I think there’s bigger things to take care of in middle schools than that.” Still, he said, “Obviously, you don’t want the kids to be disruptive.”
According to Conway, the rule isn’t districtwide, or even schoolwide. It’s based on just a few students who were asked to go to the principal’s office to make sure the use of the phrase doesn’t get out of hand.