iPhone 4S, the latest iPhone that was launched on Oct. 4, a day before Apple's co-founder Steve Jobs passed away, was sold out on its very first day of pre-order (Oct. 7). Within first 24 hours, one million units were sold out, surpassing the previous single day pre-order record of 600,000 held by iPhone 4 in 2010.
However, when iPhone 4S was launched, Apple fans were disappointed somehow, for they were expecting the redesigned iPhone 5 as rumors suggested. Naturally, many analysts had predicted a subdued response to iPhone 4S.
But no one foresaw that the tech genius Jobs would suddenly pass away, only one day after iPhone 4S was released. Jobs' demise stirred sadness and grief around the world and it's believed that Jobs' untimely death has rocketed demand for iPhone 4S from consumers.
The initial disappointment was replaced by fans' strong desire to remember Jobs, according to Barbara Sullivan, Managing Partner of Sullivan, a branding and marketing agency.
The preorders may also be part of respect for what Jobs has done, she said. It's almost like putting flowers by his headquarters.
We are blown away with the incredible customer response to iPhone 4S, Apple’s senior vice president of Worldwide Product Marketing Philip Schiller said.
The first day pre-orders for iPhone 4S have been the most for any new product that Apple has ever launched and we are thrilled that customers love iPhone 4S as much as we do, he added.
According to Reuters, the unprecedented pre-order record also pushes Apple's share up 5 percent to close at $388.81 on the Nasdaq stock market.
Many people questioned if Apple is still Apple without its charismatic founder. The new pre-order record proves that even Jobs' death can still influence the company and consumers.