DisplayMate did an in-depth review on the iPhone 7’s display technology and it quickly received praises from the Industry Standard of Excellence for Image and Picture Quality. Despite getting superior remarks and bagging the recognition as the “best performing mobile LCD display” the agency has tested, it appears that Apple’s iPhones still have a long way to go to beat Samsung’s Galaxy Note 7 in the display department. 

To mention some of the praises the iPhone 7’s display got from DisplayMate, the agency stated that Apple’s latest smartphone’s screen “is the most color accurate display that we have ever measured. It is Visually Indistinguishable From Perfect, and is very likely considerably better than any mobile display, monitor, TV or UHD TV that you have.”

Speaking highly of the device’s display, DisplayMate wrote that iPhone 7’s display technology “breaks many display performance records,” citing its measured peak brightness as the highest of any smartphone tested by the firm, its “record-breaking contrast ratio” when compared with other smartphones with IPS LCD displays, exceptional viewing angles without visible color shifts and its commendable record low screen reflectance that’s comparably close to the 9.7-inch iPad Pro’s screen reflectance rating — the latter has anti-reflective coating. 

Despite the impressive ratings the iPhone 7 display received, TechRadar maintained that it still cannot beat the Samsung Galaxy Note 7 display that earned the recognition of being “The Best Smartphone Display” from DisplayMate. The main reason behind the Galaxy Note 7’s recognition is OLED technology. 

“LCDs are a great cutting edge high performance display technology for Tablets to TVs, but for handheld Smartphones, OLED displays provide a number of significant advantages over LCDs including: being muck thinner, much lighter, with a much smaller bezel providing a near rimless design,” DisplayMate noted in its report, adding that OLED displays can be curved because of their flexibility, have faster response time, better viewing angles and can accommodate the always-on display mode. 

TechRadar also pointed out that with the Note 7’s DCI-P3 color gamut, the phablet’s display is capable of showing accurate cinematic content. The tech site also noted that such feature makes it possible for Note 7 users to see the display of their handsets clearly while they are outdoors because its screen technology is designed to be extremely bright in high ambient lighting or in very bright conditions. 

In comparing the iPhone 7 display with that of the Galaxy Note 7, Wired stated that the former is already dated technology, since every other flagship from the Cupertino giant’s rivals are already using OLED. The site noted that one may take a Galaxy S7, Note 7, Nexus 6P, Moto Z, LG G5 and a OnePlus 3, and it would be very apparent that LCD isn’t the mobile display for high-end smartphones anymore. 

Furthermore, Wired pointed out that Apple could have already reached the limits of its LCD display technology for its mobile devices simply because no matter how the Cupertino giant make advancements with it, the LCD display technology could never provide the same efficiency as its OLED counterpart and it could never curve or flex just like how Samsung is taking advantage of the latter technology. Could this be the reason why Apple is rumored to be switching to OLED for the 10th anniversary iPhone? It’s too early to tell. For now, owners can enjoy their new iPhones with the assurance that what they have is the most advanced mobile LCD display for a smartphone to date.