The high-end Swiss watchmaker and clock manufacturer Jaeger-LeCoultre, in partnership with the UNESCO World Heritage Centre, received a winning bid of $14,606 at its fourth annual online auction of the Deep Sea Vintage Chronograph on March 15, 2012.
The proceeds of the auction will be used to protect a marine site in the Philippines that is a part of the UNESCO World Heritage Marine Programme.
The Puerto-Princesa Subterranean River National Park in the Philippines is an exclusive marine site that requires specific immediate intervention. The region represents a significant habitat for biodiversity conservation and contains a full mountain-to-the-sea ecosystem.
The proceeds from the auction will contribute to acquiring the equipment and materials that will assist the site with a regular monitoring programme toward evaluating the state of conservation of its exceptional marine value.
The Deep Sea Vintage Chronograph, auctioned at the event, is a fully functional original timepiece created by watchmakers of the Manufacture Jaeger-LeCoultre.
The haute horology brand has partnered with the UNESCO World Heritage Centre to help protect and safeguard outstanding marine sites that require specific immediate intervention.
Online watch auctions conducted since 2009 have already enabled Jaeger-LeCoultre to contribute to the protection of Tubbataha Reefs Natural Park in the Philippines, India's Sundarbans National Park and Malpelo Fauna and Flora Sanctuary in Colombia.