The Jason Wu for Target lookbook is finally here and the collection is surely something to swoon over.
Wu has said that this budget-friendly line is a nod to French New Wave films and, more specifically, actress Jean Seberg. The collection is rife with sport stripes, pleats, boatnecks and florals. The accessories are just as alluring - structured handbags, bluebell hues and antiqued scarves. It is a charmingly feminine line, perfect in time for spring, don't you think?
Wu's highly anticipated collection will be available Feb. 5 through March 6 (if it does not sell out and wind up on eBay all in one day). The high-end designer flaunts his economical side with garments priced between $19.99 and $59.99 and handbags priced between $19.99 and $49.99.
If you click over to Racked, you can see the specific price of each of the 29 items in the line.
Wu told Women's Wear Daily that his collection features clothes and accessories that are easily convertible from day to evening - sophisticated, feminine dresses, mix-and-match separates and playful accessories all with a bit of charm and dressed-up attitude.
Target recently released its ad campaign for the partnership and each editorial features Milu the cat, who Wu has cited as his muse. The pretty kitty is quite the rascal, wreaking havoc in each setting.
Wu told WWD, This partnership offers an exciting opportunity for me to interpret my aesthetic into a collection made for a broader market. It was very interesting for me to translate my signature touches into a more affordable collection without compromising quality, design and sophistication.
Take a look at the Jason Wu for Target collection. Excited? We are too.