Justin Bieber’s world concert tour to promote his new album “Purpose” was marked with a huge merchandising typo error. A promo t-shirt for the concert showed an awkward misprint of the key word for the singer’s tour.
Many fans were excited to see the Canadian singer perform on stage during the first performance for his “Purpose” world concert tour that kicked off in Seattle’s Key Arena on Wednesday. However, some of the fans’ excitement was replaced with disbelief when a promo t-shirt showed a misspelled “Purpose” on it. According to Entertainment Tonight, fans noticed the typo where “Purpose” was mistakenly spelled as “Purose.”
The said Bieber concert merchandise costs $40 and was supposed to have an enlightening message printed at the back that mentioned of God’s ultimate plan for each person. However, due to the misprint, the message read, “Many are the plans in a person's heart, but it is God's purose that prevails.”
Some critics may consider the concert promo t-shirt as an embarrassing error for Bieber and his team. The “Sorry” crooner’s world concert tour was named after Bieber’s new album “Purpose.” However, the same report stated that some fans may opt to keep the misspelled t-shirt as part of a potential rare collector’s item.
The singer’s team has also already issued a recall order for the erroneously spelled concert promo t-shirts, according to Mirror. Fans, who bought the said t-shirts, can also exchange it for a correctly spelled merchandise. The promo shirt error also comes after an unnamed 11-year old British schoolboy called out Bieber over his poor grammar in the song “Boyfriend.”
Meanwhile, Bieber’s concert tour will bring him to his home country Canada, the United States and European countries. The “Purpose” world tour started in early March where the singer will visit several areas in the U.S. and Canada until mid-July. By August up to November, Bieber will mostly be Europe to wow his fans in countries such as England, France, Ireland, Scotland, Italy and many more.