Kanye West's much-anticipated Adidas sneakers will be unveiled in June, he announced Monday. West is retaining the “Yeezy” name he used with his previous sneaker collaboration with Nike Inc. (NYSE:NKE), which went sour last year. West signed a deal with Adidas AG (FWB:ADS) in December 2013.
West made the announcement at the Adidas Global Brand Conference in Germany. After a five-minute speech about his dreams and need to create, West told the crowd, “In June, we’ll see the new Yeezys,” before walking off stage.
West released his first signature shoe, the Nike Air Yeezy, in 2009, after working on the project for years. He released the Air Yeezy II in 2012. Both models came out in limited numbers and colors and quickly sold out. With a suggested retail price of $250, it’s now common for authentic Air Yeezys to sell for $3,000 and more on eBay, even if they’re worn.
A signed pair of Air Yeezy II’s went for $50,000. An unsigned, but unworn pair went for $30,000. Even fake pairs will sell for upwards of $150 on eBay.
West contends the Nike collaboration ended because Nike refused to pay him the royalties he wanted for his shoes, while Adidas did. In an interview last December, West said he designed full men's and women's fashion collections and 20 sneakers for Adidas. He praised the German company for giving him the tools and freedom to design what he pleased.
West didn’t specify the exact date in June when the shoes will be unveiled, but said they will go on sale in September.
Watch West’s entire speech at the Adidas Global Brand Conference below: