Think Kanye West stands a chance in the popularity contest after Kim Kardashian’s pregnancy announcement? Think again, according to The Huffington Post, which provided quantitative proof that the rapper will become disliked now that he will have a blood connection to the Kardashian Klan. According to the numbers, West will fall victim to the "Kardashian Curse" according to data which compares the rapper's popularity fate to the grim ones of Reggie Bush, Kris Humphries and Lamar Odom.
Days after West announced Kardashian is pregnant during a concert in Atlantic City, The Huffington Post released a trio of three info graphs which depict West will inevitably become disliked. The data comes from Sports for Neilson, a information company providing insight into the attitudes of audiences and ratings of brands including sports players.
According to Neilson SVP Stephen Master, West will likely follow in the footsteps of Reggie Bush, Lamar Odom and Kris Humphries, all of whom were once tied or still linked to the Kardashian family.
Master said the “N-Score,” or popularity algorithm, for Bush, Odom and Humphries all plunged faster than the stock market crash of 1929 in public perception when linked to a Kardashian. Master said it’s like a “Kardashian Curse.”
"Between Lamar Odom, Reggie Bush and Kris Humphries, those guys have all had their N-Score hurt,” Master said, adding their “negative appeal” also went up. "The Kardashians are controversial. They have really negatively impacted the marketability of [Odom, Bush and Humphries]."
In a graph breakdown, each of the subjects – Bush, Odom and Humphries – are presented on a timeline showing their likability. For Bush, his unpopularity rose in 2010 when dating Kim Kardashian and went back to normal after their breakup. Similarly, Kris Humphries, who has become the subject of ridicule for being married to Kim Kardashian for just 72 days, was awarded “NBA’s Most Disliked Player” by Forbes after their wedding and saw his own likability decrease from 87 percent to 46 percent.
A more concrete example is Lamar Odom, who is still married to Khloe Kardashian. Odom’s likability saw steep plunges when marrying Kardashian, the premiere of his reality show “Khloe and Lamar” in both the first and second seasons and leaving the Dallas Mavericks.
All of this, Master said, is the “Kardashian Curse.”
“You need to do well, and you also need to date someone who people like,” Master said.