Move over, “Kim Kardashian: Hollywood.” Musical artist Katy Perry, 30, is getting her own smartphone game from the same makers of Kardashian’s game, Glu Mobile. The concept will also be a freemium game, meaning it’s free to play but users will have fork over cash to gain access to certain features, virtual goods or functionality.
San Francisco-based Glu Mobile hasn’t revealed the title of the game yet, though they said that it will feature the voice and likeness of the Santa Monica-born pop star. GluMobile also promised it will introduce players to a “digital playground of global success and talent.”
"Katy is arguably the most recognized musician in America following her Super Bowl XLIX Halftime performance this past Sunday," said Glu Mobile CEO Niccolo de Masi in a press release on Wednesday. "She is a cultural icon and we expect to translate key elements of her success into an innovative, highly entertaining mobile experience."
Glu Mobile has been successful at using the likenesses of celebrities to sell smartphone-based apps. “Kim Kardashian: Hollywood” reached iTunes and Google Play on June 25 last year, and pulled in $43.4 million during its first quarter. The revenue quadrupled the company’s overall revenue from the previous year. The game’s Facebook app has nearly 1 million fans.
Choosing Perry to star in its next game is a strategic marketing ploy for the publisher. The “Dark Horse” singer performed in front of a television audience of more than 118 million viewers in the Super Bowl on Sunday. She’s also accumulated more than 64 million followers on Twitter and more than 77 million fans on Facebook.
Glu Mobile expects the game to launch in late 2015 on iOS and Android phones.