American socialite, Kim Kardashian, and her mother Kris Jenner launched the world's most expensive milkshake in the United Arab Emirates (UAE), on Friday. Kardashian, 30, was in the UAE to unveil the brand's - Millions of Milkshakes - first foray, in partnership with the Emirates Hospitality Group of Dubai, into the country.
Kardashian and her mother, Jenner, created a signature Kim Shake at the opening ceremony in a mall in Dubai, on Oct. 14. Kim Shake is touted as the most expensive milkshake on offer, with numerous healthier options like Banana, Pineapple and Strawberry Shakes with rainbow sprinkles and Ferrero-Rocher chocolates, vanilla ice-cream and caramel shake. Kardashian made a shake of strawberries, bananas and pineapples for her fans.
At the press conference earlier in the day, Kardashian said she was so happy to be in Dubai, with my mom to launch my new shake. It is believed that this is the socialite's first official visit to the Middle East.
I'm obsessed with Dubai, she tweeted earlier, I love Arabic food, and Arabic music,'
The curvaceous and sexy star of her own reality show, Keeping up with the Kardashians is extremely health conscious.
I'm very health-conscious, so I've chosen a fruity and nutritious drink that I hope my fans enjoy, said Kardashian, at the press conference.
The star's mother, Kris Jenner, said, My milkshake is chocolate and caramel-based, as I have always had a sweet tooth!
Kim and I have always wanted to see the Middle East. We had heard so much about Dubai, and we are absolutely thrilled to be here. Kim and I have been blown away by the warm welcome from the people of the UAE, she added.
The stunning model Kardashian is also hoping to learn about the fashion.
I'd love to take some of their influence back with me, I mean I have my own Kardashian collection clothing line so I would love fashion from another place to inspire me, she told TradeArabia.
The reality star has tried her hand in everything from modeling, reality television, endorsements and designer clothing. In addition, her foray into off-beat businesses like this one has completely set her apart from all her competitors.
For celebrities like Kim Kardashian money-making possibilities are endless; it seems that almost anything they venture into turns out to be a super-hit, whether it is a product they're endorsing or anything else.
Kardashian, who recently got married to NBA player Kris Humphries, is exploring several possibilities, along with her husband, to expand their business and its dimensions.
They are already looking into future UAE and Gulf locations for the next Millions of Milkshakes outlet, confirmed ldaba Saif Al Darmaki, the Chairman of Emirates Hospitality.
Kim Kardashian's former publicist Jonathan Jaxson said he never signed the non-disclosure agreement Kris Jenner gave him. Reuters
Kim Kardashian (L) poses with her mother Kris Jenner during a news conference in Dubai October 13, 2011. Kardashian is in the United Arab Emirates to launch the opening of a milkshake bar at the Dubai Mall on October 14. Reuters
Kim Kardashian Reuters